I've had an interest in this type of marketing since before my capstones and senior project. The marketing component was something I was aware of brands doing as a consumer and now researching it has made me aware of the logic behind it.

 

Studying and researching this has made me realize how prominent marketing is in everyday life. It can appear every and anywhere, everyone's affected by it without knowing, and is constantly evolving.

 

This whole experience has made me more aware and interested in marketing aspects ultimately influencing me to major in marketing in college in the hopes of doing something with brand identity in the future. Brand identity is a brands' visual components and main marketing aspects to create recognition and loyalty to its customers.